The brand ID is powerful and symbolic, pulling from famous female archetypes and symbols in order to create a visually impactful yet timeless brand universe.
As the agency is at service of its clients, the brand ID needed to give an idea of the energy of its founders while being simple enough to not overshadow client work.
The horse ID is hand-drawn and is meant to resemeble famous cave paintings from Lascaux. The snake ID shows the skeleton of a snake as it provides a backbone for the clients and reclaims the serpent as a symbol of female energy and innovation.