DAHMIndustry: Luxury FashionParis, FR
DAHM Paris is a marque for women with impulse. Inspired by the latin origins of the word “impulse” (drive, to be in your pulse, life force)— the brand is for women with drive, energy and spirit.
The brand is for women who need a wardrobe that is elegant, unique, expressive, tailored—but never too precious.
The brand ID draws inspiration from old branding systems of companies with drive, that changed their industries—Porsche, Pirelli, Nasa and 80s Miyake. The brand is both futuristic and nostalgic, bringing us to the now.
Brand Strategy
Brand Narrative
Brand Development
Creative Direction
Visual Identity
Product Development