The brand ID modernizes what a heritage brand can look like by taking family names to use as symbols of the brand, executive with bold and contemporary typographic treatments. À la famille.
The rare jewels used to create the pieces become brand symbols when extracted and used in playful graphic styling.
The ID’s “dots” symbols are representative of the generations that came before and will come after all revolving in unison to create new symbols for a contemporary moment but gard a certain “timeleness” necessary for any heritage brand.