The Cooper’s primary logo mark serves as a portal, a gateway to the city and the sole hotel on the water welcoming you to it. The logo shows the iconic reeds that grow in the Cooper rive parting to reveal a C off in the distance. The C hangs over the mark as a symbol of the hotel’s position in the city, like the soft cresent moons that are often seen over water— it serves as a symbol of welcome for travelers.
The Cooper’s brand elements inlcude hand-painted watercolor papers that are used as textures throughout the website and print collateral. In addition, hand-made “sunprints” using local foliage add storytelling, symbolism and an even deeper connection with the region.
The color palette draws from the hotel and its surrounding areas. Creamy white like the Jasmine that can be smelled throughout the city. Rustic linen textures add depth. Gold foil symbolizes the sun reflecting on the water in front of the hotel, and of course we use shades of Cooper blue and other native neutrals.